Advocacy campaign for Friends of the Earth
A coalition coordinated by Friends of the Earth was concerned about the unintended social, environmental and economic consequences to Chittenden County of completing the massive Circumferential (CIRC) Highway project. Using a combination of humor and solid research, Public Voice created an informational print and public relations campaign featuring Chomp, a cartoon sprawl-monster endlessly gobbling up county land.
This newspaper ad communicated the key issues in the debate over construction of the expensive CIRC project. Readers were urged to request a free brochure by clipping the coupon, and hundreds did.
The coordinated brochure presented a wealth of factual information in a lively, easy-to-read format that included suggestions for actions to take.
Annual Report for the Flynn Center for the Performing Arts
The Flynn needed an annual report with star quality. In response, we "balanced" the bottom line with the vibrant theme of community education, an issue at the heart of its mission. The cover art was chosen from among children's drawings done after they attended a circus performance at the Flynn's Main Stage.
Winning a grant, and using it to write a legal handbook for Vermont seniors
The five branches of the statewide Vermont Area Agencies on Aging saw the need to inform older Vermonters on the legal issues affecting them. We researched, designed and wrote a small, lively handbook called The Little Legal Handbook for Older Vermonters -- and wrote the Vermont Bar Foundation grant proposal that got it published.
We also developed and implemented a public relations and broadcast campaign to distribute The Little Legal Handbook. The first run of 2,000 was gone in a record-breaking two weeks, and the publication was reprinted with unsolicited support from other groups. To date (2003), the Handbook is now in its third printing.